Matt Baril

So here we are, it's 2010 and a new decade just started! In order to celebrate this, I decided to give away a short research I worked on with 3 other people last semester. It's all about the impact of Social Media on your marketing and the research is based on 2 real case studies complemented by stats and data taken from the best blogs and books. We heavily relied on the teachings of famous Social Media Rockstars such as Seth Godin, Chris Brogan, Darren Rowse, Charlene Li and the likes.

This research concluded my 4 years of business undergrad and it was one of the project I enjoyed doing the most in my student career! We learned a lot and met really nice people along the way. I'd like to take the time to say thank you to the the people from the  two businesses whom we interviewed for their generosity to share so willingly and freely their experience and thoughts about Social Media and the way it has impacted their marketing. The companies' name were changed because of privacy concerns, so I won't name all the people here, but you'll recognize yourself!

The two companies are successful high tech businesses located in Vancouver, BC. One is focused on hardware technologies and is a startup with less than 5 employees. The other is a well established design company with about two dozens employees. Both have won many prizes for their accomplishments and success.

So here is the eBook: Social Media Impacts on Marketing

What has been the impact of Social Media on your company? Do you agree with us? Are we missing things?