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Posts Tagged ‘case study’

February 21st – Business Idea #21

February 21st, 2010 Matt Baril No comments

Idea #21 Business case studies database. Businesses can submit their cases & users pay, d/l and rate them

Something that's really useful in business is a case study. It helps to understand how a certain company has dealt with a problem or an opportunity and most importantly the outcome from their actions. It comes in handy when dealing with things that have not yet been properly tested or studied. These are things that are so new or rare that you won't find it in a school book so you're usually left with two options: 1) jump blindfolded or 2) learn from people who have jumped blindfolded before you.

I like the second option better and I wish there was a platform on which we could share case studies. As a student, I have worked on a couple of them and I believe I learn a lot more from them than from books. I also know that many people are looking for case studies and the idea here would be to offer that platform where people could share. People who have written a case study could sell it. Case studies would be classified by tags, rated by users and a summary would be available. The website would be targeted to scholars, business people and students in general, trying to connected all these people together.

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Social Media Impact on your Marketing: Free eBook

January 8th, 2010 Matt Baril 4 comments

 

So here we are, it's 2010 and a new decade just started! In order to celebrate this, I decided to give away a short research I worked on with 3 other people last semester. It's all about the impact of Social Media on your marketing and the research is based on 2 real case studies complemented by stats and data taken from the best blogs and books. We heavily relied on the teachings of famous Social Media Rockstars such as Seth Godin, Chris Brogan, Darren Rowse, Charlene Li and the likes.

This research concluded my 4 years of business undergrad and it was one of the project I enjoyed doing the most in my student career! We learned a lot and met really nice people along the way. I'd like to take the time to say thank you to the the people from the  two businesses whom we interviewed for their generosity to share so willingly and freely their experience and thoughts about Social Media and the way it has impacted their marketing. The companies' name were changed because of privacy concerns, so I won't name all the people here, but you'll recognize yourself!

The two companies are successful high tech businesses located in Vancouver, BC. One is focused on hardware technologies and is a startup with less than 5 employees. The other is a well established design company with about two dozens employees. Both have won many prizes for their accomplishments and success.

 

So here is the eBook: Social Media Impacts on Marketing

 

What has been the impact of Social Media on your company? Do you agree with us? Are we missing things?

 

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