Redefining Social Media Rules – Top 10 Bullshit Rules
I haven't posted an article for few days, mainly because I'm a little bit at lost right now. I've been reading the so called best Social Media gurus' blogs for some time, I've been buying and reading books, I've been using LinkedIn, Twitter, this blog, I've been attending Social Media events in Vancouver, but it seems something is wrong. I think a lot of bullshit is being said about Social
Media and I don't presume to have the answer or hold the truth, but I'd like to see a beginning of a conversation about these issues. I wish current Social Media gurus were taking Social Media more seriously. I wish we could see real debates on Social Media issues and uses. I wish more people were questioning what these gurus are saying. I wish we could have a real and open discussion about Social Media. I made a list of 10 things I believe are wrong about Social Media, but are currently being widely spread. I'll blog about each point over the next few weeks in a special series called "Redefining Social Media Rules."
Here is my list of what I believe are the top 10 bullshit rules about Social Media:
- Publish often
- Engage people in a conversation
- Be available, all the time
- Publish short posts, or break a long one into many smaller posts
- Add value
- Be a content creator
- Build your tribe
- Use your common sense, Social Media is obvious and self-explanatory
- Connect with people in your field
- Work hard at it and Social Media will pay off
I'm sure you've heard and come across things about Social Media that were total bullshit. What are they? How do you feel about the current positions and opinions that most Social Media gurus hold, does it actually represent the reality? Did I forget some rules or are there some that shouldn't be in the above list? I'll be blogging on each of these 10 rules in the next couple of weeks and try to explain why I believe they're wrong.
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I agree that you don't need to publish often to have a successful blog. It may have been true at one time, as it used to be if you liked a blog you would bookmark it and check it every day or so for new posts. If there hadn't been any activity for a while you would lose interest and stop checking. Now most people just subscribe to feeds and it doesn't matter how often someone publishes because you automatically know as soon as someone does. I also notice a lot of people posting their blog entries on facebook, linkedin, etc.
Good point about people posting on Social Networking websites Mike. I hadn't thought of it this way but it's totally true and this phenomenon is definitely changing the way people blog and it's also changing the so called "rules".
As you mentioned, I also rarely visit the blogs and I follow most of them through RSS feeds. I found myself giving priorities to blogs who post less often, but have better crafted posts. Dosh Dosh comes to my mind as an example, but there are many others such as your blog
.
To me, consistency and quality are much more important than how often an auhor posts on his or her blog.