Social Media Impact on your Marketing: Free eBook
So here we are, it's 2010 and a new decade just started! In order to celebrate this, I decided to give away a short research I worked on with 3 other people last semester. It's all about the impact of Social Media on your marketing and the research is based on 2 real case studies complemented by stats and data taken from the best blogs and books. We heavily relied on the teachings of famous Social Media Rockstars such as Seth Godin, Chris Brogan, Darren Rowse, Charlene Li and the likes.
This research concluded my 4 years of business undergrad and it was one of the project I enjoyed doing the most in my student career! We learned a lot and met really nice people along the way. I'd like to take the time to say thank you to the the people from the two businesses whom we interviewed for their generosity to share so willingly and freely their experience and thoughts about Social Media and the way it has impacted their marketing. The companies' name were changed because of privacy concerns, so I won't name all the people here, but you'll recognize yourself!
The two companies are successful high tech businesses located in Vancouver, BC. One is focused on hardware technologies and is a startup with less than 5 employees. The other is a well established design company with about two dozens employees. Both have won many prizes for their accomplishments and success.
So here is the eBook: Social Media Impacts on Marketing
What has been the impact of Social Media on your company? Do you agree with us? Are we missing things?
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very nice project! i miss editing your stuff, mathieu! (although this obviously didn't need me
)
i don't think i told you – next semester at sciences po paris i'm taking an online social networks class, focusing on the sociological, economic and political implications of social networks and media. i was partly pushed into it after having read so many of your social media papers…!
@alex hughes
hahaha! Glad to hear I have some positive influence on your life! :p I'd be very interested in reading the material they provide you with if that's possible. I've never had the opportunity to actually take a "real" class on the topic and I'm curious to see what it looks like.
Also, if you're up to it, you could post an article on the blog about how politics, or democracy can benefit from Social Networks? That'd be very interesting!
finally, we find the positive aspect of this relationship… hahahah! teasing of course.
well i have no idea what textbooks they'll use, if any. i can always forward you online readings or scan you articles, though. the class starts the first week of february, so i'll keep you (and your blog) in the loop!
Sounds good to me! Thanks!